component of marketing. In the past,The Straight Truth about Web Site Building Tools Articles the choices were to hire a professional web designer, hire a local teenager to create a site for mall money, or learn to do it yourself. Often the last two options, which were the least expensive, were how small businesses had to go. The results are often not what businesses need to grow, reach, and impress new potential customers.
In the last few years, the options for small businesses to get a site developed have changed dramatically. There are now sophisticated “site builder” tools available to small business owners, bundled with many web hosting packages. By using templates, and a content management system to manage updates to the site, it became easier to set up and maintain a web site, and many development companies have canned this functionality, for a fee. Hosting providers are increasingly offering tools to automate the web site building process, and with good reason. This new option has many benefits, as long as the business owner recognizes that there are trade offs and limitations to getting a web site this way.
One of the biggest attractions for site building tools is the cost. It won’t necessarily cost less to get your site this way, but it does provide a way to spread the cost over time. It still costs money – for example, you can pay $50 per month for the next two years, or $1,200. But this cost very often includes hosting, and a domain name, along with a lot of features which would cost more individually, so it really can save money. For a small business wanting ecommerce, it can be even more attractive because to have a custom built, full featured e-commerc